In CEO Denise Morrison’s latest article as a LinkedIn Influencer, she discusses the rise of “quantified lives” as a trend that will shape 2015. The “quantified self” movement is becoming increasingly important in people’s lives as they take charge of their well-being and health through the use of wearable technology and data.
Receiving this instant feedback from numerous devices from health bands or smartphone apps is changing the way people today eat, exercise, work and sleep.
“Why am I so interested in this movement? Two reasons. First, Campbell has been responding to consumers’ increasing focus on health and well-being by reshaping our portfolio to offer a growing range of packaged fresh and organic foods. Second, I believe it’s really important to understand how consumer behavior is evolving as the digital shift continues to transform our lives.”